How to get your board on board...

The research is staggering. Young people are online, everyday. They go there to look for answers, and research topics that are important to them. If your center doesn't have a website you are missing out on literally hundreds of client and supporter opportunities in your local area. Even in small rural areas and urban communities the Internet is no longer the future, it is today. By having an online presence your center increases opportunity to respond to potential clients with your ministry's message of hope and restoration.

Your center's web site(s) should become the primary tool in your overall marketing plan. It should no longer be looked at as an option, but as an essential. Websites communicate with your target audience like no other communication method. Meet your clients at their point of need by offering a website that answers questions, offers help, and draws them to your center. Communicate with your supporters with educational information, opportunities to get involved and accept online donations.

Here are some talking points that you can use when interacting with your board members:

• Pew Research shows that over 80% of your target audience uses the Internet to research information regarding
  health issues.
• A website offers your center an opportunity to be financial stewards by reaching out to more clients than ever before.
• Client marketing gets your center's message out from behind the four walls of your center and into your community.
  Websites don't have to be expensive and onerous.
• A website is the most measurable and affordable advertising available.
• A website can effectively extend the hours your center's message is available to 24/7
• A professional website increases the professional image of your center

Option Line e-Xtend was created so that your center could have the option of participating in a cost-effective client marketing program.